• video production

  • music production

In the afterglow of the Same-Sex Marriage debate, we directed a comedic promotional video for online same-sex friendly, wedding services directory, All Gay Weddings.<br />

challenge

All Gay Weddings approached us to boost brand awareness in light of the recent marriage reform. The Same-Sex Marriage debate saturated public consciousness and no-doubt took an emotional toll on the Australian LGBTIQ+ community.

our approach

Community consultations were a critical step in developing our marketing strategy in the early stages of the project. Sensitive to the needs of the LGBTQI+ community, these conversations informed a more unconventional marketing approach.

launch

Our work successfully positioned All Gay Weddings as a trustworthy brand and Ally. The video was well received by the LGBTQI+ community, performing as a marketing tool and a social commentary.

Get in touch

Canberra

Level 5, 1 Moore Street, Canberra City ACT 2601

02 6100 4440

Sydney

21 Queen Street, Glebe NSW 2037

02 8006 1444

Melbourne

Level 17, 31 Queen Street Melbourne VIC 3000