Combining live-action and motion graphics, we generated a marketable explainer video to launch Gym Aware’s performance tracking technology, FLEX.
Gym Aware is a leading performance measurement device for weightlifters measuring barbell performance, velocity and power. Until now, Gym Aware’s products were designed with only elite athletes and sports teams in mind.
GymAware is the preferred performance technology for the world’s biggest sports teams – Manchester United, the Boston Red Sox, and the New Zealand All Blacks. We set out to highlight the value that FLEX provided, as well as its successes among professional sports teams as a form of social proofing.