Glav Corp is a Canberran real estate, property, and investment agency, who've been active in their industry for over 40 years. Despite their long term success in business, they came to Mude with not much else to their brand but a name and an outdated logo. However, they clearly understood how a unique brand identity and digital presence would heighten their authority to customers and competitors alike. Mude's design and development teams were handed a blank slate, ready to stamp with Glav Corp's revised identity. <br />
We quickly noticed the disconnection between GlavCorp’s original branding and its mission statement. Whilst the logo was was streamlined, it was far from bold. Whilst the style was modern, its limited white colour palette restricted its ability to be used across a range of formats. This resulted in an inaccurate representation of the brand and its primary goal - to create an innovative impact.
We were tasked with recreating Glav Corp’s brand from the ground up. We started with the mission statement, to inform each step of the branding process. After close consultation with the client’s team, we came to the following - “To create an innovative and adaptive company with a strong reputation for delivering quality projects that are great working and living environments.”, with core values of reliability, trust, quality, and creativity.
After gathering information on the approaches of competitor websites, we began drafting wireframes and website mockups for feedback and approval from the Glav Corp team. Following the development process, we had designed a website with a clear information architecture, and a simply understood layout that conveys reliability and inspires trust. However, we knew the importance of the website standing out in the crowded Canberra real estate industry. That’s why we injected touches of creativity through bold typography, a playful colour palette, and in-built transition animations – all pulled from the newly rejuvenated brand.