We directed and produced four video testimonial videos with all-original music for interior design and construction company, Acacia Projects. As a result of the campaigns’ success, we were asked to engage in a second creative project with Acacia Projects.
Acacia Projects have been offering top-tier design and construction workmanship for more than 30 years. Acacia sought our help to build their strong reputation up even higher, alongside the big leagues of their industry.
We were tasked with elevating Acacia’s brand image through video. Our final product needed to shift their core audience from local SME’s to larger corporates along the entire East Coast.
To do that, we needed to communicate the quality of Acacia’s fit-outs, whilst providing social proof through interviews with past-pleased clients. We pitched the idea of a testimonial-based campaign – a series of client-endorsed hero videos, to star on Acacia Projects’ website home page and social media platforms.