We created a series of customer testimonial videos for interior design and construction company, Acacia Projects, with the aim to strengthen its reputation and expand its market share.
Our goal for this series was to showcase the scope and quality of Acacia Project’s fit-outs. Using testimonial-based marketing, our challenge was to shift Acacia Projects customer base from local SMEs to larger Australian corporations.
In order to capture this audience, the series was positioned to appeal to east-coast business owners and office managers looking to refurbish their corporate workspace.
Our approach championed authentic pieces-to-camera supported by strong real-estate cinematography. Consistency across the opening and closing sequences, colour grade and art style ensured the series felt cohesive.
Our point of difference was the music production. Here we created four unique soundscapes that aimed to capture the atmosphere of each fit-out.