All Gay Weddings provide Australians with a same-sex friendly wedding services directory, in one convenient online location. All Gay Weddings approached Mude to develop and execute the production of a video advertisement and accompanying music to use across social media.
The goal was to build brand awareness for the platform, showcasing the availability of same-sex marriage services in Australia, in light of the recent change of laws. The Same-Sex Marriage debate and decision process took a strong emotional toll on the Australian LGBTIQ community. That’s why it was our ambition to produce a video that achieved both the desired marketing goals, while also giving a smile and a laugh to the target audience. It was important that we took a sensitive approach towards the target audience, whilst making All Gay Marriages appear approachable and available for all wedding needs.
The final product effectively brings together the prejudices faced by the LGBTIQ community and twists them on their head. It acts as both a marketing tool and a humorous, sharable response to the legalisation. Through our advertisement, All Gay Weddings got word out to Australia that same-sex couples can locate the services they need to make their dream day truly incredible – minus the discrimination.