All Gay Weddings approached us to boost brand awareness in light of the recent marriage reform. The Same-Sex Marriage debate saturated public consciousness and no-doubt took an emotional toll on the Australian LGBTIQ+ community.

Community consultations were a critical step in developing our marketing strategy in the early stages of the project. Sensitive to the needs of the LGBTQI+ community, these conversations informed a more unconventional marketing approach.

Our work successfully positioned All Gay Weddings as a trustworthy brand and Ally. The video was well received by the LGBTQI+ community, performing as a marketing tool and a social commentary.