In the afterglow of the Same-Sex Marriage debate, we directed a comedic promotional video for online same-sex friendly, wedding services directory, All Gay Weddings.<br />
All Gay Weddings approached us to boost brand awareness in light of the recent marriage reform. The Same-Sex Marriage debate saturated public consciousness and no-doubt took an emotional toll on the Australian LGBTIQ+ community.
Community consultations were a critical step in developing our marketing strategy in the early stages of the project. Sensitive to the needs of the LGBTQI+ community, these conversations informed a more unconventional marketing approach.
Our work successfully positioned All Gay Weddings as a trustworthy brand and Ally. The video was well received by the LGBTQI+ community, performing as a marketing tool and a social commentary.