Cluster 8 is a limited release, high geared beer created by Canberra craft brewery BentSpoke Brewing Co. We provided the creative direction and produced a promotional video with electric original music needed to launch Cluster 8 with a bang.
BentSpoke Brewing Co is an AHA award-winning brewery based in Braddon ACT, who’ve created 18 varieties of powerful beers and ciders. BentSpoke approached Mude in the warm up to launching one of their highest-geared beers in a limited release across the country.
Their objective was to brew awareness around their new product and extend their brand awareness amongst current fans and beer lovers. With a focus on painting their brand as fun, unique, and world-class, we were challenged to create a social launch video that captured these characteristics, promoted their product, and exceeded their marketing goals.
By pairing a powerful original soundtrack with some drool-worthy hero shots, our promotional video for Cluster 8 gathered 8,500 organic impressions and engagements across socials. It left the limited Cluster 8 a highly demanded commodity for all beer enthusiasts across Australia. The Great Australian Beer Spectacular (GABS), hosted a national poll to celebrate the “Hottest 100 Aussie Craft Beers”. BentSpoke won big, taking out 5 spots in the top 25, with Cluster 8 coming in as Australia’s 12th favourite craft beer of the year.