Block, a premium Canberra based boutique real estate agency came to us with the brief to renovate their brand and web presence and develop a variety of branding collateral items to build an established presence in the property market. As an independent, family owned business, Block Real Estate takes pride in being a part of Canberra’s community and growing a socially responsible and sustainable business, and the items that we delivered for them reflect this sentiment.
Block’s existing branding and website was unoriginal and lacked the qualities of a premier business in a competitive industry. Not wanting to be another needle in the real estate haystack, the team at Block Real Estate were open to our suggestions of a bolder, edge-cutting rebrand, to excite prospects and put them a step above the crowd. With this vision in mind, we were challenged to build a brand that expressed their core values, maintained professionalism, and brought a sense of modernism to their visual style.
We developed a modern website to reinvigorate Block Real Estate’s digital presence and realign their public image with the mission of the brand. Utilizing a minimal, clean layout, the website is significantly easier to use from a consumer perspective and provides Block with a stable platform to input and update content regularly.