Block, a premium Canberra based boutique real estate agency came to us with the brief to renovate their brand and web presence and develop a variety of branding collateral items to build an established presence in the property market. As an independent, family owned business, Block Real Estate takes pride in being a part of Canberra’s community and growing a socially responsible and sustainable business, and the items that we delivered for them reflect this sentiment.
Block’s existing branding and website was unoriginal and lacked the qualities of a premier business in a competitive industry. Not wanting to be another needle in the real estate haystack, the team at Block Real Estate were open to our suggestions of a bolder, edge-cutting rebrand, to excite prospects and put them a step above the crowd. With this vision in mind, we were challenged to build a brand that expressed their core values, maintained professionalism, and brought a sense of modernism to their visual style.
Drawing inspiration from cutting-edge global real estate agencies, we redeveloped Block’s branding to effectively communicate their mission - providing world-class real estate solutions to Canberra residents at industry-leading value and service standards. The signature brand-mark plays on the connotations of the company name. We carefully selected a bold, bigger-than-life sans-serif font, to pack a distinctive punch into one letter.
We created a variety of collateral items that instil a bold public presence, impactful on first sight, and beyond. The use of dynamic colours, negative space, strong geometry, and a playful tone-of-voice emphasize the confidence and passion that the team at Block Real Estate bring to the table. Even if the house hunter is just glancing from their car - it's clear who Block Real Estate are and the calibre of service they bring to the table.
We developed a modern website to reinvigorate Block Real Estate’s digital presence and realign their public image with the mission of the brand. Utilizing a minimal, clean layout, the website is significantly easier to use from a consumer perspective and provides Block with a stable platform to input and update content regularly.