• brand.

  • website design.

  • print collateral.

Block, a premium Canberra based boutique real estate agency came to us with the brief to renovate their brand and web presence and develop a variety of branding collateral items to build an established presence in the property market. As an independent, family owned business, Block Real Estate takes pride in being a part of Canberra’s community and growing a socially responsible and sustainable business, and the items that we delivered for them reflect this sentiment.

challenge.

Block’s existing branding and website was unoriginal and lacked the qualities of a premier business in a competitive industry. Not wanting to be another needle in the real estate haystack, the team at Block Real Estate were open to our suggestions of a bolder, edge-cutting rebrand, to excite prospects and put them a step above the crowd. With this vision in mind, we were challenged to build a brand that expressed their core values, maintained professionalism, and brought a sense of modernism to their visual style.

strategy.

Drawing inspiration from cutting-edge global real estate agencies, we redeveloped Block’s branding to effectively communicate their mission - providing world-class real estate solutions to Canberra residents at industry-leading value and service standards. The signature brand-mark plays on the connotations of the company name. We carefully selected a bold, bigger-than-life sans-serif font, to pack a distinctive punch into one letter.

We created a variety of collateral items that instil a bold public presence, impactful on first sight, and beyond. The use of dynamic colours, negative space, strong geometry, and a playful tone-of-voice emphasize the confidence and passion that the team at Block Real Estate bring to the table. Even if the house hunter is just glancing from their car - it's clear who Block Real Estate are and the calibre of service they bring to the table.

website.

We developed a modern website to reinvigorate Block Real Estate’s digital presence and realign their public image with the mission of the brand. Utilizing a minimal, clean layout, the website is significantly easier to use from a consumer perspective and provides Block with a stable platform to input and update content regularly.

Get in touch

Canberra

Level 5, 1 Moore Street, Canberra City ACT 2601

02 6100 4440

Sydney

168 Cathedral Street, Woolloomooloo NSW 2011

02 8006 1444

Melbourne

Level 17, 31 Queen Street Melbourne VIC 3000

03 9016 4448