Gym Aware is a leading performance measurement device for weightlifters measuring barbell performance, velocity and power. Until now, Gym Aware’s products were designed with only elite athletes and sports teams in mind.

With FLEX, Gym Aware brings performance tracking technology to the individual. Our challenge was to create an explainer video that would launch FLEX to this new market.

GymAware is the preferred performance technology for the world’s biggest sports teams – Manchester United, the Boston Red Sox, and the New Zealand All Blacks. We set out to highlight the value that FLEX provided, as well as its successes among professional sports teams as a form of social proofing.

We combined strong live-action footage with sleek motion graphics design. Athlete and product close ups were paired with motion graphics of the app’s user interface. This allowed us to highlight what is most important - the precise weightlifting statistics that change the way users train.