• video production

  • motion graphics

Combining live-action and motion graphics, we generated a marketable explainer video to launch Gym Aware’s performance tracking technology, FLEX.

Challenge

Gym Aware is a leading performance measurement device for weightlifters measuring barbell performance, velocity and power. Until now, Gym Aware’s products were designed with only elite athletes and sports teams in mind.

With FLEX, Gym Aware brings performance tracking technology to the individual. Our challenge was to create an explainer video that would launch FLEX to this new market.

Our Approach

GymAware is the preferred performance technology for the world’s biggest sports teams – Manchester United, the Boston Red Sox, and the New Zealand All Blacks. We set out to highlight the value that FLEX provided, as well as its successes among professional sports teams as a form of social proofing.

We combined strong live-action footage with sleek motion graphics design. Athlete and product close ups were paired with motion graphics of the app’s user interface. This allowed us to highlight what is most important - the precise weightlifting statistics that change the way users train.

Get in touch

Canberra

Level 5, 1 Moore Street, Canberra City ACT 2601

02 6100 4440

Sydney

21 Queen Street, Glebe NSW 2037

02 8006 1444

Melbourne

Level 17, 31 Queen Street Melbourne VIC 3000

03 9016 4448