video production
motion design
GymAware is the leading performance measurement device for weightlifters to measure barbell performance, velocity and power. Until now, GymAware was only available to the most elite athletes and sports teams, due to its price tag. With FLEX, Gym Aware is bringing performance tracking technology to the everyday gym-body. <br /> <br /> GymAware engaged Mude to create an impactful explainer video to launch their revolutionary new consumer-level technology to the world. <br />
challenge
Our challenge was to create a launch video that showed off GymAware for what they are – the customer-proclaimed “Rolls Royce of gym performance technology”, who’ve been helping athletes be their best for over 15 years. Their past video advertising output gave off a cluttered, unrefined message, scattered with corny animations and backed by outdated music, negating their image from the successful company they are.
strategy
GymAware is the preferred performance technology for the world’s biggest sports teams – such as Machester United, the Boston Red Sox, and the New Zealand All Blacks. We chose to emphasise this in the first 10 seconds of the script, to enhance the brand image. We created minimalist-style motion graphics that flip through the big-name sports teams that choose GymAware for their training sessions.