We created a concise & compelling explainer video for Community Housing Canberra (CHC) for the launch of their new philanthropic real estate agency.
- video production
- motion graphics
"We were impressed with the process from brief, through filming and adapting to our script changes. Mude delivered a video that we were really happy with, within a tight timeframe, which has been well received amongst the community. Thank you Mude!"
CEO Community Housing Canberra
HomeGround Real Estate is a new breed of real estate agency, designed to help tackle the rental affordability crisis by incentivising landlords to list their property at below-market rates. Our mission was to create a compelling explainer video for the launch of Australia's only non-profit real estate agency. Our approach needed to target philanthropic landlords and persuade them of the economic benefits of participating in the government-assisted program.
With the launch event fast approaching, we were challenged to adapt our established creative strategy to highlight a mid-project change in national tax incentives. We also needed to convey a new concept in real estate taxation in a simple and engaging way.
developing the creative strategy
In our creative brief, we detailed everything from the target audience and strategy, to the tone of voice, narrative structure, cinematic style, motion graphics and sound design.
(PDF viewer or link to Creative Brief here)
- An emotive strategy that targets the empathy of local landlords
- Authentic pieces-to-camera from the CEO of Home Ground Real Estate, a landlord, and a new tenant.
- Scripts based on real testimonials from past landlords & tenants.
- Motion graphics that simplified key business and policy concepts.
- Down-to-earth, soulful music.
scripts & storyboards
“I have a really positive feeling about the fact that in a small way I'm doing something constructive to help my community.”
These were targeted towards our niche audience of socially-conscious landlords.
We sourced real-life testimonials from past HomeGround tenants and landlords, to give the video added integrity and authenticity.