The Property Council of Australia’s annual Gala Ball and Awards Ceremony is reputed as the industry’s night of nights. As the ongoing Creative Partner for the Property Council of Australia’s ACT Division, we crafted an immersive event design and elaborate promotional campaign, harnessing the very best of our video production and design capabilities - all based around the core theme of “A Night At The Theatre”.
- video production
- graphic design
“Mude were pivotal in providing creative direction, video production, photography and brand for the Property Council of Australia’s 2017 Gala Ball & Awards Ceremony. The Property Council achieved a record in ticket sales revenue for this event and Mude were the key driver in achieving this result."
ACT Membership & Operations Manager ACT Division, Property Council of Australia
We created a range of other engaging promotional materials for distribution across socials, email and the PCA website. Mude designed every element, digital and print; from the awards nominations release to digital brochures, billboards, programs and posters. With a consistent visual event identity and word darting across the industry through the internet, we had found the winning formula for generating a record-breaking number of ticket sales.
When attendees finally walked down the red carpet, they were instantly transported to a world of extravagance. Old cars, crystal chandeliers and a colour theme of maroon, white and gold were chosen to compliment the bespoke event programs and slidedeck presentation we created.
Scrubbing up in our black suits and bow ties, we provided the official video and photo coverage of the Gala and its attendees. The footage we captured on the night was collated in a beautiful highlights video, immortalising this totally-glamorous event.
The evening of splendour lived up to its name. Through a successfully enticing promotional campaign, we generated a sell-out event with over 500 industry attendees. From arrival to departure, attendees were immersed in a world of Gatsby-esque theatre, providing an elegant escape from their day to day lives in the property industry. We transformed the experience of event attendees to a new world of class.