The Christmas Campaign was our second opportunity to work with luxury beauty brand Sensori+, this time to create an emotional and beautiful brand film that tapped into the nostalgia of scent. We delivered a series of socials content to support the Campaign, including 30 second and 15 second cut downs, a collection of the individual moments for socials and an extended director's cut. This collection of moments converge and connect us to the central theme “The Joy of Scent”

Being a seasonal campaign, we were challenged to work within a tight timeframe to deliver content that was on-brand and beautiful. The film needed to connect with Sensori+’s key audiences, mothers, families, millennials and young couples. Our challenge was finding those moments that anyone could resonate with.

Inspired by Sensori+ original fragrances, we crafted a collection of moments around the smells of summer: mountain hikes and salty beaches, roses and lavender, red wine and peeled oranges, a roast christmas dinner. Evoking feelings of happiness, romance, celebration and nostalgia, we used these emotional cues to draw audiences in and build brand resonance.

Each video ends with a beautiful Christmas scene and product shot. Reiterating themes of family, joy and the gift of giving, we sell more than a scent, but a feeling.