Raising the bar in the EWP and MH industry with a comprehensive brand overhaul, revolutionising safety standards and innovation.

Mude partnered with Uphire on a multi-year journey of brand development and campaign strategy — reshaping how the business communicates safety, innovation and trust across the EWP and material handling industries. Our work began with repositioning the brand around its core purpose: lifting industry standards through innovation. We developed a messaging and content framework that unified culture, customer experience and marketing under one clear direction. The engagement expanded into an integrated brand campaign and ongoing digital marketing strategy, reinforcing Uphire’s position as an Australian leader in safety-focused operations. From internal alignment to external storytelling, the result is a brand that now reflects its ambition — dependable, forward-thinking and built to move the industry forward.