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This is culture work.
The best brands carry a cultural posture.

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Creative

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Work+Services

Crafting a cosmetic accessories brand identity that believes in life’s little must-haves

Mude shapes Skyline through an FMCG brand identity that leans into road cycling culture, using refined FMCG branding and brand strategy to give the brand a lane of its own.

Mude applies Skyline’s FMCG brand identity inspired by modern cycling culture to a minimalist sports merch bag mockup.

An FMCG brand identity forged in the discipline and style of the ride

MUDE delivers a government creative campaign for the Department of Health, Disability & Ageing, shown through digital outdoor poster designs.

Illustration frames from an internal animated explainer developed for the Department of Health and Aged Care.

Graphic Design

Video

Making standards make sense: a government creative campaign for the Department of Health

Lystr property branding — billboard mockup showing outdoor campaign design for the real estate platform.

Property branding for Lystr — outdoor billboard showcasing visual identity and messaging system.

Property branding for Lystr: building a people’s alternative in real estate

Campaign website design for Amazon Music’s Country Heat promotion — desktop view showing interactive layout and fan entry flow.

Shaboozey featured in Amazon Music’s Country Heat campaign website design — connecting artists to fan culture through digital storytelling.

Website

A digital campfire: campaign website design for Amazon Music building fan culture online

Dr Aya Najmaldeen personal branding photoshoot — visual identity reflecting confidence, warmth and professionalism.

Dr Aya Najmaldeen personal branding portrait — professional headshot showing confidence and approachability.

Photography

A personal branding making the clinical personal, and the personal powerful

Midnight Til Morning performing live — video production still from studio session capturing raw performance energy.

Midnight Til Morning performing during music video shoot — cinematic lighting highlighting emotion and tone.

Midnight Til Morning: From Netflix’s Building the Band to Sydney Live Sessions with Mude

Sunbaby brand identity — inner clothing label with embroidered logo and refined material detailing.

Sunbaby brand identity — exterior clothing label featuring embroidered logo and soft-tone branding.

A brand identity for little ones who live in the sun

Brand identity visual for Ned Houston, featuring a figure outside a modern observatory building.

Portrait of Ned Houston standing outdoors near an observatory dome

Building a brand identity for Ned Houston’s long-awaited debut

Motion design translating Kayannie Denigan’s My Country artwork into a large-scale animated visual for the Australian Pavilion at COP29.

Detail from Kayannie Denigan’s My Country artwork, forming the visual foundation for the animated motion design at the Australian Pavilion, COP29.

Designing Australia’s cultural presence at COP29, a motion design story grounded in Country

Rebranding a solar disruptor taking on Big Energy

A European-summer spirit brought to life in a new eatery’s brand identity

Branding a CSIRO commercialisation that is revolutionising mineral extraction for a cleaner, more sustainable future.

Bayanni seated in a styled studio portrait, featured as part of a music marketing campaign highlighting his artist identity and visual presence.

Marketing

Amplifying ‘Ta Ta Ta’ in Australia: Fast-rising Bayanni taps Jason Derulo for afro RnB remix

Unifying athletics in Canberra under a single, recognised brand identity.

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Telly Awards

A documentary capturing Tonga’s recovery after the 2022 eruption and tsunami.

A live performance music video with pop siren, Charley, exclusively for Amazon Music.

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Pentawards 2023 Shortlist

Branding & packaging the ultimate bubble tea experience

Festival app development and website redesign for Australia’s biggest country music event

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Webby Awards Nominee

Telly Awards Winner

Gretta Ray performing live at the State Library of Victoria for an Amazon Music live session, captured during filming.

Behind-the-scenes of Gretta Ray during a one-shot Amazon Music live session at the State Library of Victoria.

A night of grandeur with Gretta Ray at the State Library of Victoria for Amazon Music

Property developer website design for GEOCON, showcasing an interactive map and digital platform developed by Mude.

GEOCON property developer website mobile design, showcasing residential project information and interactive digital features.

A new website for Australia’s fastest-growing property developer

Hosting the world powers in Sydney to build secure clean energy supply chains

Featuring the Rions. Mood on the Roof live session — brand refresh reflecting new visual identity and atmosphere.

Moody rooftop concerts bringing you your next musical obsession

Rebranding Australia’s national standards body for medical education and assessment

A series of deeply personal live performance music videos with Dan Sultan

Branding a social enterprise with a vision for $10bn of positive impact — towards an Australia transformed.

Data visualising which world powers are leading the critical tech race

Challenging An Outdated Brand Vision;  The Y Is For The Younger Generations.

A cosmetic clinic website that starts the consultation before you walk through the door

Crafting a government awareness campaign for the Australian Federal Police

A (not so) haunting performance for “Scary Movies”: music video production for The Rions turning horror classics into indie cinema

Brand development and campaign strategy for Uphire, leading safety innovation in Australia

Rebranding an eco marketplace championing community and circular design

Shooting a live performance music video at Victoria’s pink salt lakes, with Oliver Cronin.

Driving awareness & participation for BreastScreen Australia

Teaching young athletes about doping by making them laugh first

Keeping pace with new innovations to support emerging aviation technologies

Creating nation-wide change with the My New Neighbour video campaign

Capturing Sydney’s hazy dusk with Milan Ring for “Sydney Hue”

SacreBleu – Building the French news cultural hub web experience

A national careers campaign designed to reach school leavers before the panic sets in

Brand, culture, and vision unlocked

Driving annual revenue and efficiency through marketing & web design

Visualising global disinformation & information operations

Capturing emotion with Sensori+ ‘Joy of Scent’ brand campaign

NEW WORK // Crafting a cosmetics accessories brand that believes in life’s little must-haves. Nescii was built for the things you reach for without thinking. The little tools that make the routine work. The name itself comes from “the necessities” and that specific feeling of “I can’t live without my eyelash curler”. It’s the essentials, framed with a bit of attitude.

Recapping our stripped-back concert at Mude Studios: Cyrus Villanueva, Ned Houston and Jim Alexander came through for an intimate set, running their new project, The Weekaway. The whole thing began with a simple plan: one week away, a remote Airbnb, a grand piano, and absolutely nothing to do but write.

NEW WORK // A brand identity for little ones who live in the sun. Sun Baby started with a familiar parenting conundrum: how do you keep a tiny human cool, covered, comfortable in the harsh Australian sun &#8230; and still want their tiny human to look good in the family photo. ☀️

NEW WORK // To celebrate Country Music Month we were tapped by <a href="https://music.amazon.com">Amazon Music</a> to build the <a href="https://countryheat.com.au">competition site</a> that invited listeners to connect with the genre they love, and be rewarded for it.

<a href="https://www.youtube.com/c/moodontheroof">Mood on the Roof</a> began as a way to back artists we believed in. Five years on, we’ve refreshed the brand with sharper content, new art direction, and a system to help each performance go further. More soon.

NEW WORK // We rebranded Sunstrata to evolve their brand into something sleeker, smarter, and more confident—stripping away the clichés of the solar industry to build a sharper identity with real edge.

NEW WORK — Proud to have shaped together the new branding, website, photography, and brand film for <a class="app-aware-link " href="https://www.worldview.org.au" target="_self" data-test-app-aware-link="">Worldview Foundation</a> —a social enterprise creating new futures for Aboriginal and Torres Strait Islander people.

An unlikely partnership with Keli Holiday (1/2 of Peking Duk) and TV icon Karl Stefanovic butchering a cover of a Dolly Parton classic. So <a href="https://www.youtube.com/watch?v=eMc27-PkuMc">here&#8217;s</a> something nobody asked for, but according to Channel Nine, everybody needed.

6x GOLDS from the Telly Awards for our work with Amazon Music, Mood on the Roof and our documentary in Tonga with SPREP.

NEW WORK &#8211; Rebrand with Capital Athletics 💪🏼🏃🥇 
Uniting athletics in Canberra under one singular, recognised brand.

Congratulations to the many creatives on the team for their sweep in the <a id="ember1606" class="ember-view" href="https://www.linkedin.com/in/telly-awards-a50621176/">Telly Awards</a> 2024 for their sweep of wins (including 6x Gold Awards) for our work with Amazon Music, SPREP and Mood on the Roof.

<p class="l-article-header__row l-article-header__row--title t-bold t-bold--condensed" data-href="https://au.rollingstone.com/music/music-news/dan-sultan-julia-stone-fortress-single-49023/" data-title="Dan Sultan and Julia Stone Seek Shelter on New Single 'Fortress'" data-share-title="Dan+Sultan+and+Julia+Stone+Seek+Shelter+on+New+Single+%27Fortress%27" data-share-url="https%3A%2F%2Fau.rollingstone.com%2Fmusic%2Fmusic-news%2Fdan-sultan-julia-stone-fortress-single-49023%2F" data-article-number="1">Out now — we <a href="https://content.mude.com.au/project/a-series-of-deeply-personal-live-performance-videos-with-dan-sultan/">produced 6x live performance videos</a> with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.

Proud to have multiple projects nominated for a Webby this year, you can vote for <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/video-series-channels/music">Mood on the Roof</a> &amp; our <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/performance-craft/best-individual-performance">Amazon Original</a> with Gretta Ray.

New music video work with The Rions. We produced a German Expressionist-inspired visual while The Rions&#8217; take on the roles of legendary horror villains, Dracula, Wolfman, The Invisible Man and Frankenstein.

We’ve rebranded. After a couple of years of busy client work, we’ve found time to work on our (little bit neglected) Brand and bring it to a place that accurately reflects the team we are today.

We&#8217;re proud to announce a new national breast cancer campaign with BreastScreen Australia, which you can learn more about <a href="https://www.mude.com.au/project/driving-awareness-participation-for-breastscreen-australia">here</a>.

The Mude team is in Tonga filming a documentary on the Volcano/Tsunami that rocked Tonga-Tapu in early 2022

Snaps with the PM walking into The Sydney Energy Forum, and getting ready for 2 full days of live streaming and photography.

Mood on the Roof is hosting its first international act, Benson Boone &#8211; <a href="https://youtu.be/ulU_e1VJknk">live now</a>.

Layered up for a mid-summer shoot in Kobe, Japan with Kawasaki

Todays office &#8211; filming in Victoria&#8217;s salt lakes with Warner Music Australia

Mude is in Osaka, Japan filming interviews with Panasonic Energy CTO &#8211; Shoichiro Watanabe

This is culture work. The best brands carry a cultural posture.