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Canberra - Sydney

Building

the brands

people prefer

Skyline

A brand identity forged in the discipline and style of the ride

For the brands that ratchet up culture and the creatives who live to shape it.

We’re a strategic brand and creative agency. We treat brand and creative as competitive levers, and we get companies to play and win the positioning game, so they can outmanoeuvre their competitors.

 

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Brand

Brand strategy and identity for companies that want to win the positioning game. We figure out where you compete, who you’re for, and what you can own that nobody else can claim.

Creative

Creative including video production, photography, graphic and digital design for the brands that want to ratchet up their cultural baseline.

Web & App

Websites and digital products built by a brand agency that actually writes code. The good ones nail the UX. The great ones signal you’re a brand worth someone’s time.

Our recent news & updates

NEW WORK // Crafting a cosmetics accessories brand that believes in life’s little must-haves. Nescii was built for the things you reach for without thinking. The little tools that make the routine work. The name itself comes from “the necessities” and that specific feeling of “I can’t live without my eyelash curler”. It’s the essentials, framed with a bit of attitude.

Recapping our stripped-back concert at Mude Studios: Cyrus Villanueva, Ned Houston and Jim Alexander came through for an intimate set, running their new project, The Weekaway. The whole thing began with a simple plan: one week away, a remote Airbnb, a grand piano, and absolutely nothing to do but write.

NEW WORK // A brand identity for little ones who live in the sun. Sun Baby started with a familiar parenting conundrum: how do you keep a tiny human cool, covered, comfortable in the harsh Australian sun … and still want their tiny human to look good in the family photo. ☀️

NEW WORK // To celebrate Country Music Month we were tapped by Amazon Music to build the competition site that invited listeners to connect with the genre they love, and be rewarded for it.

Mood on the Roof began as a way to back artists we believed in. Five years on, we’ve refreshed the brand with sharper content, new art direction, and a system to help each performance go further. More soon.

NEW WORK // We rebranded Sunstrata to evolve their brand into something sleeker, smarter, and more confident—stripping away the clichés of the solar industry to build a sharper identity with real edge.

NEW WORK — Proud to have shaped together the new branding, website, photography, and brand film for Worldview Foundation —a social enterprise creating new futures for Aboriginal and Torres Strait Islander people.

An unlikely partnership with Keli Holiday (1/2 of Peking Duk) and TV icon Karl Stefanovic butchering a cover of a Dolly Parton classic. So here’s something nobody asked for, but according to Channel Nine, everybody needed.

6x GOLDS from the Telly Awards for our work with Amazon Music, Mood on the Roof and our documentary in Tonga with SPREP.

NEW WORK – Rebrand with Capital Athletics 💪🏼🏃🥇
Uniting athletics in Canberra under one singular, recognised brand.

Congratulations to the many creatives on the team for their sweep in the Telly Awards 2024 for their sweep of wins (including 6x Gold Awards) for our work with Amazon Music, SPREP and Mood on the Roof.

Out now — we produced 6x live performance videos with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.

Proud to have multiple projects nominated for a Webby this year, you can vote for Mood on the Roof & our Amazon Original with Gretta Ray.

New music video work with The Rions. We produced a German Expressionist-inspired visual while The Rions’ take on the roles of legendary horror villains, Dracula, Wolfman, The Invisible Man and Frankenstein.

We’ve rebranded. After a couple of years of busy client work, we’ve found time to work on our (little bit neglected) Brand and bring it to a place that accurately reflects the team we are today. 

We’re proud to announce a new national breast cancer campaign with BreastScreen Australia, which you can learn more about here.

The Mude team is in Tonga filming a documentary on the Volcano/Tsunami that rocked Tonga-Tapu in early 2022

Snaps with the PM walking into The Sydney Energy Forum, and getting ready for 2 full days of live streaming and photography.

Mood on the Roof is hosting its first international act, Benson Boone – live now.

Layered up for a mid-summer shoot in Kobe, Japan with Kawasaki

Todays office – filming in Victoria’s salt lakes with Warner Music Australia

Mude is in Osaka, Japan filming interviews with Panasonic Energy CTO – Shoichiro Watanabe

Follow our socials for more

Frequently Asked Questions

You were going to ask anyway. 

Short version: we make brands that people prefer.

Longer version: we figure out how your brand wins, through positioning strategy, brand identity, creative, websites, video, photography.

Brands with something at stake. The common thread is that the problem is commercial: pricing power, market perception, competitive positioning, or recruitment. Our best clients know something is off and they want a partner who’ll tell them what’s actually going on rather than just make their branding look more modern.

Yes. We mostly come in for the brand and creative sides, and we’re used to working alongside in-house marketing, PR, or activation teams who handle the channels. We’re not a full-service marketing agency and we don’t try to be. The work is better when everyone stays in their lane.

We don’t niche by category, we niche by attitude. We’ve worked across government, entertainment, property, technology, FMCG, and consumer sectors.

es. We’re based in Sydney and Canberra and work with clients nationally and internationally. We’ve produced campaigns and brand films abroad, collaborated with international teams, and delivered projects for multi-nationals where cultural nuance matters.

Reach out through our contact page or email us with some context about your brand and what you’re trying to achieve. We’ll have a conversation to figure out if there’s a fit.