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Canberra

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Sydney

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Melbourne

Have ideas? Let’s chatHave ideas? Let’s chat

Brands with strong personality drive brand preference and customer loyalty

We believe a powerful visual identity is essential to creating lasting connections in an ever-evolving cultural landscape. We design visual identities that are both contemporary and culturally relevant, positioning your brand to stand out in a crowded market and become a charismatic brand — a brand for which people believe there is no substitute.

Crafting charismatic brands through a blend of insight, culture, and execution.

We will deep dive into your brand during an initial discovery session. We’ll learn where you’re at, what challenges you’re up against and where you want to be.

This is the initial workshop to gather information and get input from the team on how you want the brand to look, and feel.

Mudeboards (mood boards) are an early opportunity to demonstrate the direction for a Brand’s look & feel.

The Mudeboards help you see how your brand could come to life through colours, typography, imagery, and styles. It’s a collaborative stage where we refine the look and feel, ensuring it’s aligned with your brand’s identity and your vision.

With a clear direction from the Mudeboards, we begin refining the concepts into a cohesive brand identity. During this stage, we’ll present initial design concepts, focusing on elements like logos, typography, and colour schemes. We work closely with you to refine and tweak the designs until we arrive at a final concept that feels right.

Once the brand identity is finalised, we deliver a comprehensive brand style guide that serves as the blueprint for how your brand should be represented across all channels. This includes guidelines on logo usage, typography, colour schemes, and tone of voice. Alongside the style guide, we provide supporting brand assets like business cards, social media templates, and other collateral to ensure you have everything needed to launch and maintain a consistent brand presence.

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Frequently Asked Questions

Understanding Branding  

A brand identity is the experience your audience has with your brand. While a logo is part of it, identity also includes your visual elements, messaging, tone of voice, and how your brand makes people feel. It’s about shaping how customers recognise and engage with your brand in a way that resonates and builds trust over time.

The discovery phase is all about understanding your business inside and out. We’ll conduct interviews, workshops, and research to uncover your brand’s core – including your vision, mission, values, and audience. This insight guides the entire branding process and ensures we create an identity that reflects who you are.

Mudeboards are our customised version of mood boards, designed to visually explore different directions for your brand. They include examples of colour palettes, typography, imagery, and design styles that inspire the final look of your brand. Mudeboards help us collaboratively refine the visual tone of your brand before we dive into concept design.

he timeline can vary depending on the scope of the project, but typically, our full branding process takes around 4 to 8 weeks. This includes discovery, concept development, refinement, and the delivery of your brand assets. We’ll work with you to establish a timeline that suits your needs.

At the end of the process, you’ll receive a comprehensive brand style guide that outlines how your brand should be represented visually and tonally. You’ll also get supporting assets like your logo (in various formats), typography files, colour palettes, and any additional items such as business cards or social media templates.

We do both! Whether you’re looking for a complete rebrand or just a refresh of your current identity, we can work with you to elevate your brand while maintaining its core values and recognisability. We’ll assess what’s working and what needs updating to ensure your brand stays relevant and impactful.

We believe in crafting charismatic brands that people see as irreplaceable. It’s not just about being different; it’s about winning the positioning game and carving out a space in the market where your brand feels like the only option. Through our process, we help you discover your brand’s unique “onlyness” – the qualities and values that set you apart from competitors. We strategically blend creativity with market insights to create a brand identity that doesn’t just compete, but dominates its space, making your audience feel there’s no alternative.

Brand identity is the visual and verbal expression of your brand – logos, colours, fonts, and tone of voice. Brand strategy, on the other hand, is the roadmap that guides how your brand communicates, positions itself in the market, and connects with your audience. It’s the foundation on which your brand identity is built, ensuring every element works together to achieve your business goals.

Beyond brand identity, we provide a full suite of services to support your brand’s growth and presence. These include:

  • Brand strategy to help define your brand’s positioning, messaging, and long-term goals.
  • Video production for storytelling, campaigns, and brand content.
  • Graphic design for packaging, marketing materials, and digital assets.
  • Web development to create dynamic, user-friendly websites that reflect your brand.
  • Digital marketing to amplify your reach across social media, search engines, and more.
  • Photography for campaigns, product shots, and visual storytelling.

We aim to be your creative partner, ensuring that every aspect of your brand aligns cohesively across all platforms.