We built a competition site that invited listeners to connect with the genre they love and be rewarded for it. 

The campaign website design and build was in collaboration with Ogilvy PR AU to be a digital campfire for country culture.  Built end-to-end in-house, the platform helped bring country’s heart online, turning passive listeners into active fans. The creative direction needed to feel part of Amazon Music’s world, but with its own distinct Country Heat personality: warm tones, neon red, expressive typography, and cinematic artist imagery that resonated with fans across Australia.