Music marketing campaigns amplifying an Afrobeats hit for the Australian audience with Bayanni and Jason Derulo.

A breakout hit from Nigerian artist Bayanni and global heavyweight Jason Derulo, “Ta Ta Ta” was already making noise, it just needed more push to catch Australia’s TikTok feed. We built a TikTok-first rollout supported by Meta and Spotify placements, using a blend of dance trends, creators and fan-led movement to bring the song to life locally. We worked with creators, dancers and fans to help the track move organically through the platform.

The campaign built around platform-specific tactics, especially TikTok. By identifying trending dance formats and partnering with creators, we integrated “Ta Ta Ta” into the rhythm of the scroll. On Meta (Facebook & Instagram) and Spotify, we targeted music fans in Australia with clips, ads and content designed to amplify the viral moment.