Lystr is the brand giving control back to homeowners. Built by Mude, it reimagines how Australians sell property: bold, irreverent, and independent. A people’s brand for those tired of inflated egos and hidden fees. 

When Lystr came to Mude, they already had the product: a platform that makes selling homes simpler. The challenge was to create a property branding strategy that felt real: a confident, people-first identity that sides with sellers, not agents. A brand that calls out what’s broken in real estate and invites Australians to join a smarter, more independent way to sell.

The launch campaign was a mockumentary-style video series that introduced audiences to a lineup of overconfident, overstretched, and out-of-touch agents. Each one an exaggerated reflection of the industry’s worst clichés. Shot in a handheld, cinéma vérité style reminiscent of The Office and Utopia, each vignette plays out like a slow-motion car crash of ego and incompetence.

Mude developed a brand identity that captures Lystr’s irreverent attitude while grounding it in trust and simplicity. The property brand design uses bold typography, confident colour, and everyday language to make the experience of selling a home feel modern, empowering, and transparent.

The visual identity strikes the balance between bold and human. Strong use of Lystr Indigo and Mint defines its brand palette, while clean layouts and conversational copy reinforce the brand’s challenger tone. Every element was built to help Lystr stand apart from the glossy sameness of traditional real estate branding.

Lystr’s new brand positions it as the people’s alternative: a challenger brand built for homeowners who want transparency, independence, and results. From the brand identity design to the property marketing strategy, everything about Lystr reinforces its promise: you don’t need to overpay for an agent to sell smarter.