GEOCON
A new website for Australia’s fastest-growing property developer
GEOCON, Canberra’s largest integrated developer and construction company, asked Mude to revitalise their online presence to better reflect their repositioned brand.
The existing site was fragmented; multiple microsites, inconsistent brand touch-points and disjointed user flows. We unified the experience, created a streamlined information architecture and established a site that works for buyers, investors and stakeholders. The new site offers an intuitive user journey, flexible project pages and deep integration with Salesforce to support lead management and automation. We designed for growth, scalability and real-world commercial demands. The result: a digital platform that reinforces GEOCON’s leadership in the Canberra market, improves engagement across key audiences and positions the brand for the next chapter of growth.
The brief
GEOCON sells to multiple audiences from a single business: live-in buyers, domestic and international property investors, financiers underwriting the pipeline, channel agents distributing the stock, and prospective talent for the construction and development teams. Each audience needs different content, and each is reading the brand for different reasons. The previous site treated them as variations of the same buyer journey.
The brief was to rebuild the site around the company GEOCON has become. A unified brand narrative carried across every page. An information architecture that distinguishes between audiences without fragmenting the experience. A project page framework that can stand up new towers quickly. A Salesforce integration that connects every project to the sales funnel. And a CMS the GEOCON team can operate without the design drifting over time.
The homepage carries the broader story now. The company, the active pipeline, the community contribution, the ESG direction, and the operational scale of an integrated developer and construction company that has reshaped parts of inner Canberra over the past decade.
The site forks for each audience from there. Buyers move into available projects, with consistent gallery, location, and floorplan content across every tower. Investors see the same projects with additional context for their decision: completion timelines, the case for the Canberra market, and the company pipeline. Financiers can find operational, community, and ESG content directly. Channel agents have a clear path into the partner program. Prospective talent reach a careers section that sits inside the brand rather than appended to it. The structure means each audience finds the content they came for without wading through content meant for someone else.
The visual system was rebuilt across the project. Typography, layout, photography direction, and editorial treatment now align with the brand work GEOCON had defined internally. The design treats GEOCON as the parent brand rather than presenting each project as a separate product launch. The homepage and editorial spine lean into the company’s longer story: the work in the community, the integrated developer-and-builder model that distinguishes GEOCON from project marketers who don’t build their own product, the team, and the way Canberra has changed over the past decade with GEOCON as one of the developers shaping it.
Each audience finds the content they came for, framed in a way that reflects the company’s actual standing and direction. The site supports the sales team and the marketing team without working against them, and the brand work GEOCON has done internally finally has a place to live online. The platform is built to evolve with the business rather than be replaced again in three years.
