The National Careers Institute (Department of Education) engaged Mude to support their School Leavers campaign through a range of video, digital and print collateral, designed to help school leavers get relevant careers advice.
To support the campaign, we created various promotional videos, a suite of digital ads with varied styles and messaging, and a series of posters and postcards to be distributed to all schools across Australia. We also ran workshops with key stakeholders of the program and provided a content strategy to expand the effectiveness of the campaign further.
In addition to the School Leavers collateral, we produced an explainer video highlighting key value propositions of the Your Career website. This was targeted towards all Australians, at any age or career stage.