Clicks that translate directly to impact

Leading with a strong brand message is vital in acquiring meaningful traffic from paid advertising on Google. We’ll get your brand in front of the people who matter most to your success. Your brand’s authenticity, uniqueness and credibility are key in converting online clicks to consumer advocacy and real-world value.

Our Google Advertising Process:

We start by carefully understanding your brand through discovery calls and workshops to learn more about your products and services, competitors and brand identity in the market. Using this, we’ll pull together a keyword analysis detailing the most relevant search keywords for your brand, their search volume and competitiveness.

We’ll finalise the keywords list, your brand messaging and creative, then launch your Google Ads campaign. We’re specific and intentional in our setup, and ensure we know how we will test and measure performance.

We continuously monitor and optimise your campaigns, making adjustments as needed to improve performance. This could include tweaking your ad copy, adjusting your bids, or refining your targeting.

We’ll meet regularly to discuss your campaign performance. We believe in transparency, so you’ll own a custom dashboard with all campaign performance data and spend. This way, you’ll always know exactly how your campaigns are doing and what we’re doing to improve them.

Frequently Asked Questions

Understanding Google Advertising  

The cost of Google advertising can vary based on a number of factors, including the keywords you are targeting and the competition for those keywords. Our team of experts will work with you to create a budget that maximises your return on investment.

The beauty of Google advertising is that you’ll often begin to see results within weeks compared to broader marketing channels like SEO that can take 3-6 months. Although this timeline can vary based on the competition around your keywords and how your website and brand performs too. We’ll make sure to work with you across all fronts to maximise results. 

Yes, with Google advertising, we can target specific demographics based on factors such as age, gender, location, and interests. Our team will work with you to create a fully customised advertising campaign that targets your ideal audience and continues to improve over time. 

Any B2B or B2C business can benefit from Google advertising, as it is one of the most effective channels to reach potential customers online. Our services are particularly useful for businesses that want to increase their online visibility, attract more customers, and maximise their return on marketing investment.