Why Choose Mude for Google Ads?

  • Targeted Advertising: We help businesses target their ideal audience by creating specific ads that cater to their needs. This ensures that the advertising budget is spent on those most likely to convert into customers. 
  • Custom Strategy: We don’t believe in one-size-fits-all solutions. Our team will work closely with you to understand your business goals and create a Google Ads strategy tailored to your needs. If it makes sense, we’ll also expand your campaign into other channels that show great potential for your brand. 
  • Performance Tracking: We don’t just set up your ads and leave them. We continuously monitor and optimise your campaigns to ensure they’re delivering the best possible results. 
  • Transparent Reporting: We believe in keeping our clients informed and everything transparent. You’ll receive a custom dashboard containing every data point on your campaign you could possibly ask for. We’ll also catch up with you regularly to review performance and suggest improvements to the overall marketing strategy. 
  • Value: Search advertising is often one of the highest performing advertising channels and often presents the best ROI for many brands to build a broader marketing strategy and campaign from.

Google Advertising Process:

We start by understanding your brand, products/services, and competitors. Using this, we’ll pull together a keyword analysis detailing the most relevant search keywords for your brand, their search volume and competitiveness.

After finalising the keywords list and removing those without purchase intent, we’ll set up and launch your Google Ads campaign. This includes finalising your brand messaging and testing hundreds of title and description variations to see what performs best. 

We continuously monitor your campaigns, making adjustments as needed to improve performance. This could include tweaking your ads, adjusting your bids, or refining your targeting.

We’ll meet with you regularly to discuss your campaign performance. We believe in transparency, so we’ll even set up a custom dashboard for you that details all performance data and spend on your campaigns. This way, you’ll always know exactly how your campaigns are doing and what we’re doing to improve them.

Frequently Asked Questions

Understanding Google Advertising  

The cost of Google advertising can vary based on a number of factors, including the keywords you are targeting and the competition for those keywords. Our team of experts will work with you to create a budget that maximises your return on investment.

The beauty of Google advertising is that you’ll often begin to see results within weeks compared to broader marketing channels like SEO that can take 3-6 months. Although this timeline can vary based on the competition around your keywords and how your website and brand performs too. We’ll make sure to work with you across all fronts to maximise results. 

Yes, with Google advertising, we can target specific demographics based on factors such as age, gender, location, and interests. Our team will work with you to create a fully customised advertising campaign that targets your ideal audience and continues to improve over time. 

Any B2B or B2C business can benefit from Google advertising, as it is one of the most effective channels to reach potential customers online. Our services are particularly useful for businesses that want to increase their online visibility, attract more customers, and maximise their return on marketing investment.