We worked with 3 Keys Records to shape the artist branding for Ned Houston and shape a visual identity that felt as considered as his songwriting. 

Known for writing credits with the like of Guy Sebastian, and had cuts on multiple chart-toppers in Korea and Japan, Ned was ready to step into the spotlight with his own solo project. Our challenge was to build an artist brand that felt authentic to Ned — balancing his grounded, boy-next-door energy with a sense of quiet confidence. One of the brand’s quiet signatures is the wordmark itself — the ‘Houston’ line beneath his first name is set in his mum’s handwriting. It’s her maiden name, and a subtle tribute to the person who gave it to him.