Empowering Rosella St’s environmental mission with a stronger, more impactful Brand strategy and identity.
Working closely with Rosella St, we guided them through an in-depth dive into their Brand stakeholders to better understand how they belong in the world. We helped to craft an improved Brand narrative, refining a better understanding of their beliefs, values, features and benefits. Our rebrand brought a fresh, personality-filled logo and identity to the table, along with a clear brand roadmap aligned with their business and awareness objectives. Our strategy defined Rosella St’s unique tone of voice, positioning them consistently as a hero of connecting local communities. Providing the brand with a powerful cultural alignment. To be more Lisa Simpson than Jeff Bezos.