Shankar Kasynathan is an Amnesty International Refugee Campaigner. He and his family came to Australia 30 years ago as refugees. They didn’t come by boat; his new Australian neighbours helped them rebuild their lives through a community sponsorship program, welcoming the family into their community with open arms.
The campaign starred Shankar himself, encouraging audiences to champion the My New Neighbour movement, in turn, sparking discussion in local, state, and federal governments.
The concept of the hero campaign video was that Australians treat any new neighbour with warmth and open arms - and that refugees are no different. With media misrepresentation running rampant and an overload of information and perspectives from politicians, our video aimed to clear the air and bring the issue back to its core - people helping each other in times of tragedy.
In the explainer video, the video also starts by appealing to the compassion of the public. By hearing Shankar tell his personal story of refugee sponsorship and how it helped his family get back on their feet, it set the perfect scene to dive into an explanation of more complex political issues.
Our motion graphics needed to clearly visualise these complex issues in a simple way. We did that by getting straight to the point - text was minimised, motion design was clean and modern, and all graphics directly emphasised Shankar’s words through clear iconography and statistics.