Mood on the Roof get’s a new website

A new home for Mood on the Roof: moody single-take rooftop concerts, artist stories, and an archive built for discovery beyond YouTube.

SCROLL DOWN
NEWS
WRITTEN BY BEN DEVELIN
PUBLISHED ON JANUARY 9, 2026

Mood on the Roof has always lived in two places at once: in the performance itself, and in the rabbit holes people fall into afterwards. The new website leans into that properly. It’s built as a part discovery platform, part cultural archive, designed for anyone chasing their next musical obsession.

Mood on the Roof launched five years ago as a curated tastemaker series, built from pure passion for advocating artists we believed the world needed to hear.  The archive stretches back to at least 2020, with early sessions like Taka Perry dated August 24, 2020. 

Since then, the roof has hosted diverse artists across rock, pop, soul, hip-hop and folk, working in partnership with independent artists and major labels globally.  It’s also become known for a particular standard: high production value, artist-first execution, and performances that feel like something you’d actually want associated with your name. 

In 2025, Mood on the Roof got a brand refresh that pushed the identity into a bolder, cleaner modern-contemporary system while keeping the moody essence intact. 

It also introduced a design system that holds together across video title cards, social templates, and now, the website.  The goal was simple: help each performance go further than a single upload.

The new site leans into what Mood on the Roof already is: part discovery platform, part cultural archive. 

On the homepage, you can move fast through the ecosystem: Latest Mood, Most Popular, and Featured Artists sit right up front, so you can drop in and start watching without a plan.  The Shows index turns the full artist list into a proper archive, built for browsing and rabbit holes. 

The show pages do the heavy lifting. Each performance sits with context, track links, and a written profile that gives the artist more than a thumbnail ever could.  It’s also wired for momentum, with “More Moods” keeping the viewing session alive once you land on a favourite. 

Mood on the Roof was built to spotlight acts we believe should top everyone’s playlists.  The website doesn’t change that mission. It finally gives it a home that matches the taste.

You can check out the new website at www.moodontheroof.com