Building fan culture through the Amazon Music Country Heat campaign
October marked Country Music Month, and Amazon Music wanted to celebrate its fans in style. We built the Country Heat campaign website, the hub for one of Australia’s biggest country music giveaways, connecting playlists, prizes, and fans from Nashville to Tamworth.
October means Country Music Month for Amazon Music, and this year, fans are in for a treat. With one of Australia’s biggest country music giveaways on offer, including VIP passes to CMC Rocks, signed merch, and high-end gear, the campaign is clearly designed to reward fans of country music by scoring some seriously cool country rewards.
At the centre of it all was the Country Heat campaign website, built to support one of the biggest country giveaways ever seen in Australia. Our team handled the site design and build, delivering the full platform from the ground up, on a fast timeline and with a focus on making things clear, flexible, and easy to use.
The process is simple: fans stream the Country Heat playlist on Amazon Music, get their unique code, and enter it on the site to go in the draw. Prizes drop weekly, and each visit brings fresh content and campaign updates.
The project was in collaboration with Ogilvy PR Australia who lead the project, the promotional mechanics, coordinating creator content, and overseeing the giveaway structure. We worked closely with their team to ensure the site could support the moving parts and stay aligned with the broader rollout.
HOW TO ENTER:
- Visit this page on mobile (you will need the Amazon Music app – if you have Amazon Prime, you can use your Prime login)
- Click listen now on the page to stream the Country Heat playlist on Amazon Music
- Get your unique code on the same landing page
- Enter your code here for your chance to win weekly prizes AND go into the draw for the Grand Prize
You can read more about the project in our case study here.
