Old Spice has been selling men’s grooming products since 1937.

“Look at your man. Now back to me. Now back at your man. Now back to me.” Fast-paced and direct, the ad was created by the Wieden + Kennedy creative agency and served to both double sales and “cement the brand in pop culture.” According to Creative Review, the ad:

“laid the foundations for follow-up spots and online stunts, including live videos responding to Twitter posts, prank websites scorning questionable consumer behaviour, and the later introduction of Terry Crews’ character.”

The campaign also laid the groundwork for Old Spice’s humorous, slightly quirky new brand personality — which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.

“Look at your man. Now back to me. Now back at your man. Now back to me.”

John Smith, Somewhere

As the face of the campaign, actress Gabrielle Dennis shines, and its latest release, called “Brunch”, was once again created by Wieden+Kennedy Portland. The ad, which also stars comedian Deon Cole and actress La La Anthony, opens with Cole in a bathrobe on his way to confront his brunching wife, played by Dennis.

• List item: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.
• List item: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.
• List item: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.
• List item: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.

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