Mood on the Roof gets a refresh
Mood on the Roof began as a way to back artists we believed in. Five years on, we’ve refreshed the brand with sharper content, new art direction, and a system to help each performance go further.
Five years ago we launched Mood on the Roof as a curated tastemaker series, a platform built purely from passion for advocating the artists we believed the world needed to hear. Our original art direction — inspired by classic Hollywood aesthetics — combined cinematic title cards with a moody, slightly edgy presence on social platforms.
Five years on, we felt it was the right time to give the branding a refresh to maintain the series’ vitality and relevance. We’ve evolved towards a bolder, cleaner, modern-contemporary aesthetic, while carefully preserving the moody essence inherent to our name and iconic to the series.
Another goal was to make the identity more scalable. The updated design system brings consistency to the way the brand shows up across video title cards, social templates, and the website, making it easier to scale the brand while maintaining its distinct visual language.
We want Mood on the Roof to be known for taste. For high production value. For championing emerging artists before everyone else does. A series where sound matters, where live performance is treated with reverence, and where artists feel proud to be featured. We want to be a trusted name in music culture: part discovery platform, part cultural archive. With our refreshed identity, we signal our continued relevance, and underscore the enduring role we play in spotlighting acts we passionately believe should top everyone’s playlists.
