Who
Strategy, Culture & Creative
From producing head-turning campaigns that motivate behavioural change, to executing large-scale brand creative refreshes, to developing digital touchpoints for the best possible consumer UX; we combine creative and strategy to craft brands that are more culturally relevant — the brands people prefer.
We seek to improve the experience for all Brand stakeholders; customers, users, employees, owners, the whole lot. Our strategic and Brand-first approach has been key in building consistent purpose, messaging, marketing and creative across organisations. In turn, opening the door to drive cultural alignment and success for businesses (old and new) that struggle with achieving high-performing creative aligned to their goals.
We think in general Brands need to be more whole, and complete. Whether it is a customer, user, employee, or owner, we’ll use any opportunity to find how we can leverage a Brand or experience – to improve the way people think, feel, or live in the world.
When asked for any kind of creative solution; website, logo, digital advertising, or video, we will always do our due diligence and check up the chain for the fundamentals that will make our work more impactful. Ensuring we understand the actual need driving the engagement, and be able to accurately (often better) diagnose a bespoke solution.
We’re really passionate about building creative that is aligned to strategic business and brand objectives. Good creative in our eyes should always seek to move organisations closer to their goals.
Our strategy and creative services can sometimes blur the lines between when things are about process, and when things encourage creative ideas. It’s easy to ‘method’ all the ambition and creativity out of a promising idea.
It is important to have roadmaps and formulas to make sense of things, but be sure that method is only there to keep ambition accountable, and remember to always think outside the box.
Creativity and growth can both hit roadblocks, but when things get stale, we’ve found the best way out is to mix it up and try new ideas.
As a team we’ll look to mix up the usual office routine – learn new things, hobbies, and pursue passions.
The most enjoyable partnerships have been the ones where we forgot we were even working. We always strive to be easy to work with through our openness, charisma, and ability to relate. And at the end of the day, we are the honest professionals, stretching boundaries, and communicating everything (even the tough conversations) with all stakeholders.
With agency homes in Canberra and Sydney we feel we’ve been pretty fortunate to not only work nationally, but also internationally as part of our ongoing partnerships with clients that have provided us the trust and opportunity. We’ve been given the space to flex our creativity and expertise across worlds through government, corporate, finance, and the music and entertainment industries.
Mood on the Roof began as a way to back artists we believed in. Five years on, we’ve refreshed the brand with sharper content, new art direction, and a system to help each performance go further. More soon.
NEW WORK // We rebranded Sunstrata to evolve their brand into something sleeker, smarter, and more confident—stripping away the clichés of the solar industry to build a sharper identity with real edge.
NEW WORK — Proud to have shaped together the new branding, website, photography, and brand film for Worldview Foundation —a social enterprise creating new futures for Aboriginal and Torres Strait Islander people.
An unlikely partnership with Keli Holiday (1/2 of Peking Duk) and TV icon Karl Stefanovic butchering a cover of a Dolly Parton classic. So here’s something nobody asked for, but according to Channel Nine, everybody needed.
6x GOLDS from the Telly Awards for our work with Amazon Music, Mood on the Roof and our documentary in Tonga with SPREP.
NEW WORK – Rebrand with Capital Athletics 💪🏼🏃🥇
Uniting athletics in Canberra under one singular, recognised brand.
Congratulations to the many creatives on the team for their sweep in the Telly Awards 2024 for their sweep of wins (including 6x Gold Awards) for our work with Amazon Music, SPREP and Mood on the Roof.
Out now — we produced 6x live performance videos with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.
Proud to have multiple projects nominated for a Webby this year, you can vote for Mood on the Roof & our Amazon Original with Gretta Ray.
New music video work with The Rions. We produced a German Expressionist-inspired visual while The Rions’ take on the roles of legendary horror villains, Dracula, Wolfman, The Invisible Man and Frankenstein.
We’ve rebranded. After a couple of years of busy client work, we’ve found time to work on our (little bit neglected) Brand and bring it to a place that accurately reflects the team we are today.
We’re proud to announce a new national breast cancer campaign with BreastScreen Australia, which you can learn more about here.
The Mude team is in Tonga filming a documentary on the Volcano/Tsunami that rocked Tonga-Tapu in early 2022
Snaps with the PM walking into The Sydney Energy Forum, and getting ready for 2 full days of live streaming and photography.
Mood on the Roof is hosting its first international act, Benson Boone – live now.
Layered up for a mid-summer shoot in Kobe, Japan with Kawasaki
Todays office – filming in Victoria’s salt lakes with Warner Music Australia
Mude is in Osaka, Japan filming interviews with Panasonic Energy CTO – Shoichiro Watanabe