Crafting An Impactful Awareness Campaign Carrying A Vital Message From The Australian Federal Police 

We undertook a collaborative creative campaign with the AFPA for the digital phase of their awareness campaign to affect policy in congress, titled “What are we bargaining for?”.

 

The police force deal with a vast amount of vital work, often underpaid, often abused on the job by the people they are trying to serve, often working long tiring hours which take a toll on their mental health and their family. We developed creative to communicate these factors with a strong impact, and ensure that their needs and voices are heard by key policy makers and the public who will support them.