Elevating voices and reshaping perceptions, our collaboration with Amnesty International not only informed, but ignited a nation-wide call for change.
Through two impactful campaign videos, we spotlighted the significance of community sponsorship in Australia. This wasn’t just about views; it drove over 36,000 Australians to sign a petition, catching the attention of key decision-makers. Aligning with our core ethos in crafting experiences that matter, and building brands that truly resonate with people’s lives, and improve or the way they feel or think.
- Views and engagements
- Australians signed the petition
Our first video as part of the campaign explaining current policy and the change required
For our second part of the campaign we developed the #MyNewNeighbour brand story video