Elevating voices and reshaping perceptions, our collaboration with Amnesty International not only informed, but ignited a nation-wide call for change. 

Through two impactful campaign videos, we spotlighted the significance of community sponsorship in Australia. This wasn’t just about views; it drove over 36,000 Australians to sign a petition, catching the attention of key decision-makers. Aligning with our core ethos in crafting experiences that matter, and building brands that truly resonate with people’s lives, and improve or the way they feel or think.

Views and engagements
Australians signed the petition


Our first video as part of the campaign explaining current policy and the change required

Brand video

For our second part of the campaign we developed the #MyNewNeighbour brand story video