<h1>Old Spice has been selling men’s grooming products since 1937.</h1>
<p>“Look at your man. Now back to me. Now back at your man. Now back to me.” Fast-paced and direct, the ad was created by the Wieden + Kennedy creative agency and served to both double sales and “cement the brand in pop culture.” According to Creative Review, the ad:</p>
<p>“laid the foundations for follow-up spots and online stunts, including live videos responding to Twitter posts, prank websites scorning questionable consumer behaviour, and the later introduction of Terry Crews’ character.”</p>
<p>The campaign also laid the groundwork for Old Spice’s humorous, slightly quirky new brand personality — which has been expertly developed over the years. In 2019, the brand launched a new campaign which is still running in 2022, called.</p>
<blockquote><p>“Look at your man. Now back to me. Now back at your man. Now back to me.”</p>
<p>John Smith, Somewhere</p></blockquote>
<p>As the face of the campaign, actress Gabrielle Dennis shines, and its latest release, called “Brunch”, was once again created by Wieden+Kennedy Portland. The ad, which also stars comedian Deon Cole and actress La La Anthony, opens with Cole in a bathrobe on his way to confront his brunching wife, played by Dennis.</p>
<ul>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
<li><strong>List item</strong>: which has been expertly developed over the years. In 2019, the brand launched a new campaign which is <a href="https://www.google.com,">still running in 2022</a>, called.</li>
</ul>
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<h3>Heading three</h3>
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<p>Body</p>


Old Spice strikes gold (again) with inclusive “Men Have Skin Too” campaign

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Amplifying ‘Ta Ta Ta’ in Australia: Fast-Rising Bayanni Taps Jason Derulo for Afro RnB Remix

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Graphic Design

Unifying athletics in Canberra under a single, recognised brand

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Telly Awards

Video

A documentary showing how the global community helped clean up Tonga after the 2022 tsunami and volcano eruption

Photography

Pop siren, Charley performs Paramore’s timeless hit, “Still Into You,” exclusively for Amazon Music.

Branding & packaging the ultimate bubble tea experience

Website

Creating an engaging user experience for Australia’s biggest country music festival

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Webby Awards Nominee

Telly Awards Winner

A night of grandeur with Gretta Ray at the State Library of Victoria for Amazon Music

Hosting the world powers in Sydney to build secure clean energy supply chains

Moody rooftop concerts bringing you your next musical obsession.

Rebranding Australia’s national standards body for medical education and assessment

A series of deeply personal live performance videos with Dan Sultan

Branding a social enterprise with a vision for $10bn of positive impact — towards an Australia transformed.

Visualising which world powers are leading the critical tech race

Overhauling a bespoke Brand & web experience

A (not so) haunting performance for “Scary Movies”

Driving Brand development & campaigns with the champions of safety

Rebranding an environmentally driven marketplace

Shooting a live performance video at Victoria’s pink salt lakes, with Oliver Cronin.

Driving awareness & participation for BreastScreen Australia

Do it Without Doug – Sport Integrity Australia

Keeping pace with new innovations to support emerging aviation technologies

Creating nation-wide change with the My New Neighbour video campaign

Capturing Sydney’s hazy dusk with Milan Ring for “Sydney Hue”

SacreBleu – Building the French news cultural hub web experience

National Careers Institute – School Leavers campaign

Brand, culture, and vision unlocked

Driving annual revenue and efficiency through marketing & web design

Visualising global disinformation & information operations

Capturing emotion with Sensori+ ‘Joy of Scent’ brand campaign

Brand Strategy

Social Media Marketing

Google Ads & Paid Search

Packaging Branding

Brand Style Guidelines

Brand Identity

Digital Marketing

Web Design & Development

Video Production

Branding

<p>NEW WORK — Proud to have shaped together the new branding, website, photography, and brand film for <a class="app-aware-link " href="https://www.worldview.org.au" target="_self" data-test-app-aware-link="">Worldview Foundation</a> —a social enterprise creating new futures for Aboriginal and Torres Strait Islander people.</p>


<p>An unlikely partnership with Keli Holiday (1/2 of Peking Duk) and TV icon Karl Stefanovic butchering a cover of a Dolly Parton classic. So <a href="https://www.youtube.com/watch?v=eMc27-PkuMc">here&#8217;s</a> something nobody asked for, but according to Channel Nine, everybody needed.</p>


<p>6x GOLDS from the Telly Awards for our work with Amazon Music, Mood on the Roof and our documentary in Tonga with SPREP.</p>


<p>NEW WORK &#8211; Rebrand with Capital Athletics 💪🏼🏃🥇<br />
Uniting athletics in Canberra under one singular, recognised brand.</p>


<p>Congratulations to the many creatives on the team for their sweep in the <a id="ember1606" class="ember-view" href="https://www.linkedin.com/in/telly-awards-a50621176/">Telly Awards</a> 2024 for their sweep of wins (including 6x Gold Awards) for our work with Amazon Music, SPREP and Mood on the Roof.</p>


<p class="l-article-header__row l-article-header__row--title t-bold t-bold--condensed" data-href="https://au.rollingstone.com/music/music-news/dan-sultan-julia-stone-fortress-single-49023/" data-title="Dan Sultan and Julia Stone Seek Shelter on New Single 'Fortress'" data-share-title="Dan+Sultan+and+Julia+Stone+Seek+Shelter+on+New+Single+%27Fortress%27" data-share-url="https%3A%2F%2Fau.rollingstone.com%2Fmusic%2Fmusic-news%2Fdan-sultan-julia-stone-fortress-single-49023%2F" data-article-number="1">Out now — we <a href="https://content.mude.com.au/project/a-series-of-deeply-personal-live-performance-videos-with-dan-sultan/">produced 6x live performance videos</a> with Dan Sultan, recruiting Julia Stone for the final single from his new self-titled album.</p>


<p>Proud to have multiple projects nominated for a Webby this year, you can vote for <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/video-series-channels/music">Mood on the Roof</a> &amp; our <a href="https://vote.webbyawards.com/PublicVoting#/2023/video/performance-craft/best-individual-performance">Amazon Original</a> with Gretta Ray.</p>


<p>New music video work with The Rions. We produced a German Expressionist-inspired visual while The Rions&#8217; take on the roles of legendary horror villains, Dracula, Wolfman, The Invisible Man and Frankenstein.</p>


<p><span style="font-weight: 400;">We’ve rebranded. After a couple of years of busy client work, we’ve found time to work on our (little bit neglected) Brand and bring it to a place that accurately reflects the team we are today. </span></p>


<p>We&#8217;re proud to announce a new national breast cancer campaign with BreastScreen Australia, which you can learn more about <a href="https://www.mude.com.au/project/driving-awareness-participation-for-breastscreen-australia">here</a>.</p>


<p>The Mude team is in Tonga filming a documentary on the Volcano/Tsunami that rocked Tonga-Tapu in early 2022</p>


<p>Snaps with the PM walking into The Sydney Energy Forum, and getting ready for 2 full days of live streaming and photography.</p>


<p>Mood on the Roof is hosting its first international act, Benson Boone &#8211; <a href="https://youtu.be/ulU_e1VJknk">live now</a>.</p>


<p>Layered up for a mid-summer shoot in Kobe, Japan with Kawasaki</p>


<p>Todays office &#8211; filming in Victoria&#8217;s salt lakes with Warner Music Australia</p>


<p>Mude is in Osaka, Japan filming interviews with Panasonic Energy CTO &#8211; Shoichiro Watanabe</p>
