Toto, this isn't stock photography anymore.

Work+Services>Photography
Charley on stage during Amazon Music live session — behind-the-scenes pop music video production by Mude
Live music and creative production photography — video and photography production by Mude creative agency Sydney
Mude creative agency production photography — brand strategy, identity design and creative production Sydney and Canberra
Live music and creative production photography — video and photography production by Mude creative agency Sydney
Live music and creative production photography — video and photography production by Mude creative agency Sydney

For the campaigns, portraits and brand worlds where the picture has to do good work, and look like the brand had budget.

Brand & Portraiture

  • Brand photography
  • Founder and executive portrait photography
  • Corporate headshot photography
  • Team and culture photography
  • Editorial portrait photography

Campaign & Editorial

  • Campaign photography
  • Commercial and advertising photography
  • Editorial and magazine photography
  • Lookbook and lifestyle photography
  • Hero image and key visual photography

Product & E-commerce

  • Product photography
  • E-commerce photography
  • Studio and catalogue photography
  • Food and beverage photography
  • FMCG and packaged goods photography
Charley at microphone close-up during Amazon Music session — live performance video by Mude for EMI
_X1A5745 — creative asset by Mude creative agency Sydney
Prime Minister Anthony Albanese in discussion with international delegates including former Chief Scientist of Australia, Dr Alan Finkel at the Sydney Energy Forum 2022.
Worldview Foundation community member portrait in warm lighting — Indigenous social enterprise brand photography by Mude Sydney
Panel speaker addressing delegates at the Sydney Energy Forum 2022
In the media

To shoot, or not to shoot.
Is it even a question?

There are a lot of brands whose visuals we think are a waste on people's peripherals. Stock-y, anyone-could've-shot-them, unfortunately these days a lot of AI slop. We work with brands who imbue a little culture into their work.

Frequently Asked Questions

You were going to ask anyway 

Mostly five categories. Brand photography: the anchor work that gives the brand a face and a visual archive. Portrait photography: founder and team work, corporate headshots, editorial portraits, the people who run the business and the people who make it tick.

Campaign and editorial: hero campaign imagery, lookbooks, magazine-style shoots, fashion. Music and entertainment, which is a big chunk of what we shoot: live performance, album and EP covers, festivals, artists. And product, e-commerce, and food and beverage.

Yes. Brand portrait photography for founders, executive teams, and leadership profiles. Corporate headshots for company-wide team rollouts. Editorial portraits for magazine features, annual reports, case studies, and PR.

A lot of the portrait work runs out of the studio in Glebe, Sydney, on location at the client’s offices, or in a venue chosen to suit the editorial brief.

The work we love most is the editorial-style portrait, the cover shot, the founder profile, the leadership portrait that’s actually doing work for the brand rather than sitting at the end of an About page nobody reads.

Both. Same studio, same cyc: the place in Glebe, Sydey is built for portraits, products, and anything that needs a clean infinite background, and bigger productions get bumped to a larger studio when we need it.

Most of the actual shooting happens on location: offices, music venues, government facilities, retail spaces, regional and remote sites, overseas when the brief warrants it. Scouting, permits, access, crew logistics — all on us.

Yes, and it’s usually the smarter way to run a shoot. Same crew, same talent, same location, same creative direction, which keeps the visual language consistent across both mediums and brings the per-asset cost down.

Most of our brand creative work runs this way. Photography hero shots, behind-the-scenes content, and editorial portraits, captured on the same days the video film is shooting. The output is more cohesive, the budget goes further, and the client only has to clear schedules once.

Both. We treat the brief, the casting, the location, the styling, the lighting plan, and the reference research as the actual work. Once that’s decided, the shoot is the easy part.

If you’ve already got an art director and you just need a shooter, we’ll usually point you to one of the freelance photographers we like working with. The brands we’re set up for treat creative direction as part of the engagement, not something to add on later.

Yes. Studio and on-location product photography, e-commerce shoots for online stores, FMCG and packaged goods photography for retail and trade, fashion and apparel, and food and beverage shoots for restaurants, hospitality brands, and consumer brands. The studio in Glebe is set up for product work with a cyclorama, lighting kit, and the support team to keep a shoot moving.

What we don’t do is high-volume catalogue photography on a content-mill basis. If the brief is 800 product cutouts on a tight monthly cadence, we’ll point you somewhere set up for it.

Yes. Brand films, campaigns, documentary, music videos, animation, the lot. A lot of our photography is produced alongside video on the same shoot days, with the same creative direction, the same crew, and the same studio or location footprint.

See the full video production service.

Sydney (Glebe) and Canberra. We work with clients to deliver photography services across Australia and internationally.