Creative

Brand

Photography

Application Design and Development

Brand Strategy

Packaging Design

Graphic Design

Web & App

Video Production

Branding

ByAsia bubble tea bottle design — beverage FMCG packaging design by Mude Sydney

ByAsia bubble tea brand identity — FMCG beverage packaging design shortlisted at Pentawards by Mude Sydney

Product Packaging Services

Imbue culture into your product packaging.

Frequently Asked Questions

Package Branding Questions

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Pentawards 2023 Shortlist

Branding & packaging the ultimate bubble tea experience

Mr and Mrs Crepe packaging design — hospitality brand identity by Mude creative agency Sydney

A European-summer spirit brought to life in a new eatery’s brand identity

Sunstrata brand identity book showing solar energy rebrand — energy sector brand strategy and identity design by Mude Sydney

Website

Rebranding a solar disruptor taking on Big Energy

Screen Shot 2020-03-09 at 12.06.13 am — app design by Mude creative agency Sydney

Video

Capturing emotion with Sensori+ ‘Joy of Scent’ brand campaign

Canberra Athletics brand identity — sports brand design and visual identity by Mude Canberra

Unifying athletics in Canberra under a single, recognised brand identity.

We start by immersing ourselves in your brand and product. Through in-depth discussions and research, we uncover the core values and cultural context of your product. This phase is about asking the right questions: How can your packaging reflect more than just function? What values should it communicate? By understanding the essence of your product, we ensure that the packaging will resonate with your audience on a deeper level.

Discovery: Understanding the Product’s Essence

In this phase, we begin translating your brand values and cultural identity into design concepts. We explore various design directions, materials, and formats to create packaging that not only looks stunning but feels meaningful and relevant. The goal is to create packaging that communicates your product’s unique story while standing out on the shelf.

Concept Development: Translating Values into Design

Once we’ve aligned on a design direction, we refine the concept to perfection. This involves honing in on every detail – from typography and colour choices to textures and finishes. We ensure the packaging not only looks exceptional but also functions well and enhances the user experience.

Design Refinement: Perfecting the Packaging

Once the design is finalised, we assist you in getting everything ready for production. We work closely with your suppliers to ensure the design files, specifications, and materials are all aligned with your vision. Our role is to ensure the packaging design is production-ready, providing guidance and support throughout the process to make sure your suppliers have everything they need to bring the packaging to life.

Production & Delivery: Preparing for Market Launch

If required, we&#8217;ll work with you to develop a launch plan to effectively introduce your product into the market, raise product / brand awareness, and maximise the ROI on your marketing and advertising budget. We can support you by developing digital ads, videos, a website, running digital campaigns, media planning, reporting on and optimising campaigns to accomplish your sales objectives.

Launch

Our Product & Package Branding Process: 

In today’s market, product packaging isn’t just about function – it’s a crucial part of your brand’s story. At Mude, we craft packaging that does more than hold a product; it captures the essence of your values and reflects your brand’s identity in a meaningful, relevant, and timeless way. We ask the questions that matter: How can your product feel truly relevant? How do we imbue it with culture, ensuring it stands out on the shelf and resonates with your audience? Our approach goes beyond aesthetics, creating packaging that connects emotionally with customers and positions your product as a must-have.

Asset 6@4x — creative asset by Mude creative agency Sydney

ByAsia BubbleMe taro tea sachet packaging — FMCG beverage packaging design by Mude Sydney

Product packaging that speaks volumes for your brand values

Featured project showcase by Mude — strategic brand and creative agency Sydney and Canberra

Mr and Mrs Crepe packaging design — hospitality restaurant brand identity by Mude creative agency Sydney

ByAsia portrait — FMCG beverage branding and packaging by Mude creative agency Sydney

Mude creative portfolio showcase — brand strategy, identity design, and video production agency Sydney

ByAsia BubbleMe brown sugar bubble tea sachet packaging — FMCG beverage packaging design by Mude Sydney

Packaging design portfolio showcase — brand packaging and product design by Mude creative agency Sydney

Don't judge a book. Then again, do. Packaging that sticks the finger up to clichés.

Concept & Art Direction

Label design and layout

Production-Ready Artwork

For brands that live on a shelf, the packaging is the brand.

For brands that live on a shelf, the packaging is the brand.

Branding & packaging the ultimate bubble tea experience