Video production for charismatic brands

Brand films, campaign content, and video production for the companies that want to raise their creative and cultural baseline. Good video production makes someone stop scrolling and think, that company has taste.

Video production with serious creative ambition.

It's our goal as an agency to help brands become cultural contributors. We believe better brands create better culture.

Brand Films

  • Campaign hero films
  • Brand documentaries
  • Brand anthem and manifesto films

Commercials

  • TVC and digital ads
  • Product and e-commerce video
  • Testimonial and case study films

Hero Content

  • Social content and reels
  • Event coverage and recaps
  • Behind-the-scenes and culture content

Animation

  • Animated brand films
  • Explainer and product animation
  • Motion graphics and titles
Brand videos should be held to the same creative standard as the films and tv you'd actually choose to watch.
<p>A behind-the-scenes moment capturing MUDE’s production team at work during the filming of Gretta Ray’s live performance for Amazon Music.</p>
<p>Behind the scenes of Gretta Ray’s Amazon Music live session, produced by Mude.</p>

Frequently Asked Questions

Common questions about our video and content production. 

Brand films, campaign content, hero social content, product videos, brand documentaries, and the occasional event coverage. If the video needs to signal who the company is and make people want to be associated with it, that’s the work we’re set up for.

It starts with the creative direction and for scripted content we’ll be developing that too. From there we move into pre-production (casting, location scouting, shot planning, art direction), then the shoot itself, then post-production (edit, grade, sound, motion graphics if needed). We present a rough cut for feedback before finishing. The whole thing is managed in-house so you’re not coordinating between a strategy team, a creative team, and a separate production company.

Yes. Motion graphics, 2D animation, and animated brand content. Some projects are fully animated, others use motion graphics as part of a live-action piece. We’ll recommend the approach based on what the content needs to do.

We handle the lot. Most clients come to us with a goal and a rough sense of what they need, and we develop the creative direction, scripting, and production plan from there. If you already have a script or a detailed brief, we’re happy to work from it, but you don’t need one to start the conversation. Our creative team comes from film, documentary, and music video backgrounds, so the standard of craft is high and the storytelling instincts come from outside the corporate video world. The best video projects we’ve done started with a problem, not a script.

Both. We have our own cyclorama studio, and we regularly hire larger or specialist studios when the production calls for it. Most of our work is shot on location, where we handle scouting, permits, access, and crew logistics.

Yes, when it sits within a defined creative scope. We’re not a content mill producing 30 reels a month though. If the brief is a structured content programme where each piece is creatively considered and tied to hero content, we’ll take that on. If it’s high-volume social content where the priority is quantity and turnaround, we’ll make a referral.

Yes. Brand photography, product photography, campaign shoots, and portraits. A lot of our photography is produced alongside video on the same shoot days, which keeps the visual language consistent and the budget efficient. We also run standalone photography projects when the brief calls for it.