Video production for the brands that want to raise their creative and cultural baseline.

Mostly five shapes. Brand films: the anchor pieces like brand documentaries, and the films that headline a campaign. Commercial and product work, which covers TVCs, digital ads, product videos, and testimonial films. Hero content and social, the recurring work across feeds and channels: reels, events, behind-the-scenes culture content. And animation and motion design, run in-house from concept to final delivery. As you might have noticed, we also do a hell of a lot of work in the music entertainment space.

A lot of projects pull from more than one of these, a brand film as the hero piece, with cutdowns for social and motion versions for paid media.

Government, music and entertainment, and consumer brands moving up market. On the government side it’s been work for the Department of Health, Prime Minister & Cabinet, and Department of Education. In entertainment, we’ve worked with all the major record labels, and Amazon Music on live performance films with artists like Charley and Gretta Ray. For consumer brands, the work tends to come in when they want to feel less like a product business and more like something with a cultural footprint. Size varies too, from scale-ups making their first proper brand film through to multi-asset campaigns for large enterprises.

It starts with the creative direction and for scripted content we’ll be developing that too. From there we move into pre-production (casting, location scouting, shot planning, art direction), then the shoot itself, then post-production (edit, grade, sound, motion graphics if needed). We present a rough cut for feedback before finishing. The whole thing is managed in-house so you’re not coordinating between a strategy team, a creative team, and a separate production company.

We handle the lot. Most clients come to us with a goal and a rough sense of what they need, and we develop the creative direction, scripting, and production plan from there. If you already have a script or a detailed brief, we’re happy to work from it, but you don’t need one to start the conversation. Our creative team comes from film, documentary, and music video backgrounds, so the standard of craft is high and the storytelling instincts come from outside the corporate video world. The best video projects we’ve done started with a problem, not a script.

Both. Our studio is in Sydney and built around a cyclorama, which gives us a controlled environment for product shoots, portraits, brand films with talent, and anything that needs a clean infinite background. For bigger productions, or when the brief calls for something the cyc can’t do, we hire larger or specialist studios. Most of our work actually shoots on location though, so offices, music venues, government facilities, regional and remote sites, overseas when the brief calls for it. We handle scouting, permits, access, and crew logistics so it’s not on you to coordinate.

Yes, when it sits within a defined creative scope. We’re not a content mill producing 30 reels a month though. If the brief is a structured content programme where each piece is creatively considered and tied to hero content, we’ll take that on. If it’s high-volume social content where the priority is quantity and turnaround, we’ll make a referral.

Yes. Brand photography, product photography, campaign shoots, and portraits. A lot of our photography is produced alongside video on the same shoot days, which keeps the visual language consistent and the budget efficient. We also run standalone photography projects when the brief calls for it.

Yes, when it sits within a defined creative scope. We’re not a content mill producing 30 reels a month from a template. If the brief is a structured content programme where each piece is creatively considered, we’ll take that on. If it’s high-volume social content where the priority is quantity and turnaround, we’ll make a referral.

Depends on what we’re making. A single brand film or content piece is usually 6 to 8 weeks start to finish. A bigger campaign with multiple cuts sits closer to 10 to 12 weeks. A documentary or anything with serious creative development can run four months or more. Most of the timeline lives in pre-production, once we’re on set, the shoot itself is usually a few days.

Yes, we do 2D animation and motion graphics across both fully animated films and live-action work. Fully animated projects tend to suit briefs without a clear subject to film, so explainers, product walkthroughs, abstract concepts, anything that doesn’t yet exist in the world. Motion design also sits inside most of our live-action films, handling titles, lower-thirds, and any data visualisation the film needs. The right approach depends on what the content’s doing, we’ll usually recommend it during creative direction.