Why Choose Mude For Your Product & Brand Packaging Design?

  • Your product’s packaging plays a significant role in its success. It’s often your  customers first point of contact and will play a key role in influencing whether or not they’ll make a purchase whether it be online or in-person. By creating custom packaging that’s fun, memorable, and functional, you can delight your customers into leaving a positive review, referring others, and buying from you again in future. 
  • Sales Growth: Our premium package branding services can help grow your product sales by creating packaging that connects with your consumers and encourages them to make a purchase. We know how to design packaging that stands out on the shelf and creates a delightful experience for your audience. 
  • Improved Brand Perception: Packaging is an extension of your brand, not just a container for your product. By designing packaging that conveys your brand’s values and identity, our package branding services can help you improve how people perceive your company and better connect with its values. 
  • Attention-Grabbing Designs: Our designs are eye-catching and visually appealing. We understand the value of developing packaging that sticks out and entices potential customers to investigate it further. Our designs aim to effectively position your product and communicate its unique features and benefits.

Our Product & Package Branding Process:

We start by getting to know your business, target audience, and product. We’ll work with you to understand your goals and objectives for the packaging and identify any unique requirements. We’ll also review your competitive environment and ensure that the packaging designs and deliverables align with any marketing and distribution plans. 

Our team will conduct research and analysis into your market, competitors, and consumer behaviour. Using these insights, we’ll begin planning concepts that we believe will stand out and appeal to your audience. If required, we’ll partner up with a user research firm to test any assumptions, concepts, and final designs further. 


We’ll typically begin by gathering inspiration and presenting some different packaging design concepts that we could pursue. We’ll then take the approved direction into a full design to present and finalise on various elements such as the customer experience, graphics, and copy. 


Following approval of the final packaging design, we enter the production stage. We can collaborate directly with your suppliers and manufacturers to ensure that our designs are accurately produced and meet any technical specifications such as fitting with print templates, use of materials, or specific colour codes, and meet any requirements from large distributors and retail brands to get it onto their shelves. 

If required, we’ll work with you to develop a launch plan to effectively introduce your product into the market, raise product / brand awareness, and maximise the ROI on your marketing and advertising budget. We can support you by developing digital ads, videos, a website, running digital campaigns, media planning, reporting on and optimising campaigns to accomplish your sales objectives. 

Frequently Asked Questions

Package Branding Questions 

You can engage us in a range of different ways. Whether it’s a once off project, a small piece of strategy, or partnering with us to transform your organisation, team culture, and brand presence through our end-to-end brand, creative, and marketing service.

You can come to us with a clear brief to execute on or just bring your challenges and we’ll work with you to define a brief and outcomes that make sense for everyone.

The package branding process typically takes between 4-8+ weeks, depending on the complexity of the project and the manufacturer. We’ll work closely with you to ensure that we can deliver high quality packaging designs that meet your timeframes for production and launch. 

This comes down to both us and the manufacturer and what their limitations are. If you have an existing manufacturer in mind, we can work closely with them to understand their capabilities and how we can work within them to create a great design. We have experience creating packaging for both retail and e-commerce environments. 

Absolutely, we love working with established brands to refresh their existing packaging and make a measurable difference with past sales figures we can benchmark our work against. New products are also exciting as we have a passion for entrepreneurship and innovation and love to grow with brands from the start of their journey.

Our work is strategic and purposeful, designed to communicate your products unique features and benefits in the best way possible. We focus on creating packaging that is visually appealing and aligns with your brand identity and values. Allowing you to better connect with your core audience and generate more sales.