This is culture work. The best brands carry a cultural posture.
We're for the brands that want to win the positioning game.
And outmanoeuvre their competitors by becoming more charismatic and culturally relevant.
Branding
- Visual identity
- Verbal identity
- Brand style guidelines
- Brand collateral & assets
Strategy
- Positioning strategy
- Brand narrative and story
- Brand architecture
- Messaging strategy
Packaging
- Structural & form design
- Packaging concept development
- Production & material guidance
- FMCG & product rollout
When the market can't tell the difference between you and the next competitor, you get priced like a commodity and buyers default to the easiest comparison: price.
The job of the brand is to create distinction and signal meaning.
Skyline
An FMCG brand identity forged in the discipline and style of the ride
Nescii
Crafting a cosmetic accessories brand identity that believes in life’s little must-haves
Sun Baby
A brand identity for little ones who live in the sun
Distinction helps a brand stand out and stay memorable. Signalling shapes how people size you up.
We work with clients to develop the long term plan to outmanoeuvre competitors through differentiation. The point is to shape it into a charismatic brand … a brand for which people people believe there is no substitute.
Sunstrata
Rebranding a solar disruptor taking on Big Energy
ByAsia Food