Sun Baby started with a problem every new parent knows too well: keeping your baby cool, safe, and comfortable in the harsh Australian sun. 

For founder Amy, that challenge sparked something bigger. A social enterprise built around protective clothing that doesn’t compromise on style or substance. We shaped a visual identity that reflects the world Amy is creating, where kids can play freely, and parents feel good about what they put on their child.

Whimsical illustrations nod to childhood without tipping into cute-for-cute’s-sake. A muted, nature-led colour palette gives the brand a little more maturity. And the logo is bold but soft, like the clothing itself. Sun Baby is for families who spend weekends outside. Who care where things come from. Who want their kid to look great in the group photo, and still be crawling through the grass five minutes later.