Making standards make sense: a government creative campaign for the Department of Health 

Mude developed Why Standards, a government creative campaign including a suite of animated explainer videos, interview-led pieces, and intranet content designed to communicate the importance of standards.

The Australian Department of Health, Disability & Ageing engaged Mude to help communicate the purpose behind FHIR standards: a national framework designed to improve how health data moves between systems.

FHIR standards enable connected care, ensuring a person’s health information can follow them wherever they go. It means not having to retell your story to every new health professional, and giving clinicians access to the information they need to make better, faster decisions. The task was to make that benefit visible, understandable, and real for the people inside government shaping Australia’s health future.

Through thoughtful storytelling, animation, and visual design, we helped ladder the technical policy back to patient outcomes and connected care. The campaign inspired understanding and ownership across teams, turning a technical framework into a shared vision for connected care in Australia.