Designing Australia’s cultural presence at COP29, a motion design story grounded in Country 

Animating Kayannie Denigan’s My Country series as a living backdrop for COP29: translating Brand Australia into a visual and cultural experience

Commissioned by the Australian Government, Mude was engaged to create the motion-design experience for the Australian Pavilion at COP29, the United Nations Climate Change Conference. The pavilion needed to embody Brand Australia: modern, grounded, and deeply respectful of Country, while setting the tone for meaningful international dialogue. We approached the project as a brand-led creative challenge: how can a space feel distinctly Australian without cliché? Our role was to translate Kayannie Denigan’s My Country series into a living, breathing environment through light, motion, and rhythm — designed to echo the land, water, and sky — the elements that form the visual and cultural identity of this continent.