For Dr Aya, dentistry has never just been about teeth. It’s about the people in the chair, the experience they walk away with, and the impact she can have on young dentists coming up behind her. 

We partnered with Aya to shape a personal brand and podcast that feels just as approachable, warm, and future-facing as she is.

From portraits and promo films to a podcast identity that cuts through the noise, our work has been about capturing the human side of clinical expertise. The result is a personal brand that carries weight in the industry while feeling grounded and relatable to patients.

Dr Aya Najmaldeen seated in a relaxed studio portrait, expressing confidence and warmth through a personal branding photoshoot.
Dr Aya Najmaldeen photographed in natural light studio — personal branding portrait exploring calm confidence.
Personal branding portrait of Dr Aya Najmaldeen — soft light and neutral palette shaping a sense of composure.
Dr Aya Najmaldeen portrait in natural studio setting — personal branding through subtle expression and light.
Dr Aya Najmaldeen personal branding wordmark — logo design representing her individual identity and professional ethos.

Wordmark

Custom wordmark developed as part of Mude’s personal branding work for Dr Aya Najmaldeen.

Dr Aya Najmaldeen personal branding website design — showcasing layout, colour palette and typography system.

Website

Website design created by Mude for Dr Aya Najmaldeen as part of her personal branding project.