Graphic design for brandswhere typography earns its rent.

Any graphic design or digital design services from a single pitch deck through to a full campaign rollout across OOH, digital, motion, and editorial. Annual reports, ESG and impact reports, pitch and investor decks, brand campaigns, wayfinding, exhibition design, packaging, motion graphics, editorial design.

The work we love to be a part of as a creative agency is the work that has a bit of stakes to it, a graphic design project as part of a campaign launch, an annual report, an investor raise, an event with people in the room, and we design for that moment.

Just for design. A good portion of the design work we do is for clients who haven’t done a brand engagement with us, and the brand and identity already exists, sometimes from another agency, sometimes built in-house, and the job is the work that has to go in the world: the campaign, the report, the deck, the signage, the publication.

The brief usually comes from a marketing lead, or a founder with a moment coming up. We’ll tell you if we think the brand work is in the way of the design landing, but in a lot of cases it isn’t, and we’ll just do the design.

It can do lots of things, and there’s lots of good AI content out there. And if you’re looking to stand out, using generative AI based on the average of everything is a pretty counter-intuitive way to do it.

The bigger problem is the abundance. Everyone’s feed is getting swamped with content, a lot of it is decent, but with abundance comes diminishing values. Same way you stopped seeing banner ads on Facebook a decade ago.

An example: 20 years ago, graphic design was mostly reserved for people with proficiency in specialist software like Illustrator, InDesign and Photoshop, and decent proficiency was enough to seperate you from everyone else who had neither the time or interest to learn. Technology becomes democratised over time, such as Canva who design more accessible, and AI is doing the same. So the baseline keeps rising, and the competitive brands always try to stay well above it to signal they’re a brand worth someone’s time (and bluntly, they’re not cheap).

We’re in the game of making something look more expensive than everything else out there, and if something looks like it was easy to make, it’s not worth much.

Yep. Digital design for pitch decks, investor decks, IPO decks, board decks, sales decks, conference keynotes, capability decks.

Most of our builds run in PowerPoint or Keynote with custom templates designed so your team can keep extending them after we’re gone. If you’re looking for an ongoing deck service to churn out slides every couple of weeks, honestly that’s not us, we’ll point you somewhere good for it.

Yes. Motion graphics, 2D animation, animated brand idents and logos, social motion content, title and end-card design. Most motion work runs alongside campaign design, but we also produce standalone motion content for brands that need it.

Yep, all the time. We treat packaging as a brand decision more than a design one, the brand has to live on a shelf, so the work sits primarily under our brand services. Packaging concept and art direction, label and surface design, production-ready artwork, material and print guidance.

See the full packaging design service

Yep. Web and app is its own service category at Mude, we run digital strategy, design, and build in-house with a team that does both. Brand websites, e-commerce, campaign microsites, applications and portals.

See the full web design and development service

Yes. Investor decks for capital raises across Series A through C, IPO and listing decks, board decks for major decisions, partner pitch decks. The graphic design for a deck has to make the financial case clearly, hold up to investor scrutiny when it’s circulating as a PDF in inboxes you’ll never see, and work in the room when someone’s presenting it live.

Yes. Sales decks for new business pitches, capability decks for tenders and procurement, customer presentations, partner pitch documents. Most are built in PowerPoint or Keynote with custom templates so your team can swap in prospect-specific content after we hand over.

Yes, for campaigns and launches. Graphic and digital design for hero social content, campaign social systems, paid digital and programmatic display, EDMs.

Yep. Wayfinding for retail, offices, public buildings, and events. Office signage, retail signage, brand environments, exhibition spaces, event activations, the lot.

Environmental work has the longest tail of any design we make, because once it’s installed it tends to stay there for years. Which is also why it has to be designed properly the first time.

Yep. Graphic design for annual reports, ESG reports, impact reports, sustainability reports, board reports, AGM packs, materiality statements.

The way we think about them is as editorial design rather than corporate documents, because honestly the bar is whether the thing actually gets read once it’s out there. Typography, structure, sequence, all that stuff. The reports we end up designing are usually for organisations where the document is doing higher value work: ASX-listed companies presenting to investors, NFPs reporting impact to boards and donors, institutions making the case for funding, scale-ups using the report to consolidate the year’s story.
If the brief is to take content someone else has written and pour it into a template, that’s a different job and there are people set up for that. We’re set up for the report that actually matters to someone.

Yes. Exhibition design, trade show stands, conference activations, event graphics. The design work runs from concept through to print-ready files for fabricators, or we manage the production end if needed.

Short answer, yes, but only for clients we have an existing brand or creative relationship with, and only for defined creative work, not template-based volume content. Retainers we run are usually one to two days a week of senior design time, plus a junior to handle production when needed. If you need a full-time in-house design team replacement, we’ll recommend partners better set up for it.

A single asset like a pitch deck or capability document: 1 to 3 weeks. Graphic design for an annual report or major editorial publication: 6 to 10 weeks. A full campaign rollout: 6 to 12 weeks depending on format count. Tight timelines are often workable but cost more, because they usually require everyone on the project to drop other work and run compressed.

Yep, all the time. PowerPoint and Keynote presentation templates, editorial document templates, social media templates, campaign asset templates, brand collateral templates, the usual.

Templates are actually harder to design than one-off pieces, which is something people don’t always realise when they’re scoping the work. You’re designing constraints rather than outputs, and the system has to hold up when it’s being used by anyone on the team with whatever images and copy come in. We design them tight enough that the next person can’t easily break them.

For decks especially, the handover usually includes a session with whoever’s going to be using the template, plus written notes covering when to deviate from the system and when not to.

Sydney (Glebe) and Canberra. We work with clients to deliver graphic design and digital design services across Australia and internationally.